First AI-Powered Campaign by Fatima Fertilizer

Excited to share that our PSL 11 campaign with Multan Sultans is officially LIVE — and it’s a special one! This marks the first-ever AI-powered campaign by Fatima Fertilizer, airing across TV, live digital match streams, and social media.

Alongside the AI TVC, the campaign also features engaging digital content with players, float activations, OOH branding, Season 4 of the Golden Ticket UGC campaign and an exclusive Meet & Greet event.