Fatima Fertilizer Chairman's Message
On behalf of the Board of Directors of Fatima Fertilizer Company Limited, I am pleased to welcome you to the Company's website.
Global Fertilizer Market
The global fertilizer market has seen some unprecedented volatility over the last few years. The sharp rise and fall in prices have been reflected in the unpredictability of prices in Nitrogen, Phosphate & Potash. The recent upturn and possible recurrence in the future has been driven by some demand factors. These include crop prices also reaching record levels both globally and locally. Farm economies have improved significantly, encouraging farmers to apply more fertilizers. Prices of fertilizers have been increasing dramatically with factors such as input cost (Phosphate & Sulphur prices jumped significantly). However with other key drivers remaining strong that are farm economies and global food security concerns, the demand for fertilizers is expected to remain firm.
Domestic Fertilizer Marketing of Nitrogen and Phosphate based Fertilizers
Our strategy is to strengthen ourselves as the nitrogen & phosphate specialists in Pakistan. With the addition of NPK to the product portfolio, we will achieve our objective to be the only fertilizer manufacturer offering balanced soil nutrition. Our target consumer, the farmer, will benefit not only in terms of improved quality of products with Fatima Fertilizer launching granular CAN and the finest Urea prill, but this nitrogen, phosphorous and potash blend in the right proportions will ensure timely replenishment. The farmer and our business partners will have the added convenience of having all their fertilizer requirements met from one source.
Fatima Fertilizer's marketing and sales strategy will benefit from the existing marketing and distribution structure of an associated company, Pakarab Fertilizers Limited. The combined operations will be able to leverage our channel and warehousing network while we augment and revamp out organization to deliver differentiating customer focus. With volumes anticipation being more than double the company will look to expanding the network with the sole objective of making fertilizers more accessible to the ordinary farmer and reduce his route to buying. The synergies by integrating the marketing operations of the two entities will ultimately strengthen the company's market position.
Future Outlook
Fatima Fertilizer Company Limited has a bright future and can look forward to a reasonable growth in volume and return for its investors. There is an ever increasing demand of fertilizer in the domestic market especially considering the fact that Fatima Fertilizer will provide a one window solution for the farmers with its 4 different fertilizers.
It is the “Sarsabz” revolution, launched by Fatima Fertilizer Company Ltd., which will bring us into the future. “Sarsabz” is the representation of the quality nutrients being produced at Fatima Fertilizer Company Ltd. and Pakarab Fertilizer Ltd. Under the banner of “Sarsabz we provide compound fertilizer solutions for all types of soils and crops, at all stages. The brand “Sarsabz” is a reflection of our firm commitment to quality and the economic development of Pakistan.
Acknowledgements
The Board of Directors wish to place on record their appreciation for the assistance, guidance and cooperation that Fatima Fertilizer Company Limited received from all stakeholder including the Government of Pakistan, Financial Institutions, Commercial Banks, SNGPL, Business Associates, Customers and all others whose continued support has been a source of strength to the company. The Directors also sincerely appreciate the devotion and commitment of every employee of the company.
Arif Habib
Chairman
Fatima Fertilizer Company Limited
